With Alana Nguyen A.K.A. Miss Gossip leaving just weeks after assuming leadership, I’m not sure who’s running the show at FanHouse, but they’re running it into the ground.
Case in point, AOL’s new partnership with Fantasy Sports Girl. The ladies of FSG are video blogging on FanHouse, delivering advice and skin free of charge. Not only is it unbelievably bad content, but it’s in unbelievably poor taste and reeks of executive ineptitude and shortsightedness.
Stuff like this doesn’t bode well for the site I had a hand in creating two summers ago (before leaving AOL for Yahoo! Sports last fall). The new captain, John Ness, left for NBC this month, and now the new new captain, Miss Gossip, is leaving too. With decisions like this happening against her will, who could blame her?
And it wouldn’t be surprising if some of FanHouse’s top bloggers follow her out the door, if they haven’t already. Hopefully that’s enough for AOL to recognize the error of their ways and reverse course, but I’m not expecting much. These are, after all, the same people (person?) who thought bringing Fantasy Sports Girl on board was a good idea in the first place.