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New Balance Scores the Best Commercial of the Tournament
By Chris Mottram | March 28, 2008
If you just watched that, you’re probably begging for those 60 seconds back. Sorry, they’re gone. But allow me to explain myself.
See, this commercial speaks to me, man. I don’t think I’ve ever connected more with an advertisement. (Well, aside from the new Hardees stock car racing commercial. Baking is for pussies, right boys!?) I mean, running fucking sucks. We all know it, but for “big boned” individuals like the Brothers Mottram, it’s a necessary evil if we wanna remain somewhere between “obese” and “morbidly obese.” New Balance, unlike Nike and their “List of Demands” commercial, acknowledges this fact.
For the average dude (in other words, not the people in Nike commercials) running truly is a love/hate relationship. I freakin’ hate that I have to run when all I wanna do is lay on my fat ass after work and watch other fat asses talk about sports, but I love laying on my fat ass about an hour later after hitting up the treadmill. There’s a sense of accomplishment there that makes a man feel good. And New Balance gets that.
2 Responses to “New Balance Scores the Best Commercial of the Tournament”
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March 28th, 2008 at 7:49 pm
Is it just me, or was this commercial filmed entirely with set dressing from “The P.J.’s?”
March 28th, 2008 at 9:43 pm
“My better is better than your better” annoys the shit out of me.